FunGuys Mushrooms is a collaborative packaging project created for the World Star Packaging Awards competition in 2024. In a group of three graphic designer and three structural designers, we designed and constructed a sustainable alternative to traditional fresh mushroom packaging, which is 100% paper based. Beyond sustainability, our goal was to create a product that was convenient to use, educational, and attractive from a marketing angle.

The packaging has tree distinct options; White Caps, Bella Mushrooms, and Shiitake. Each include a unique cartoon mascot and color, which makes them stand out against the typical mushroom packaging. The cardboard containers are stackable and include a sleeve with pull-out tabs, which allow the users to easily open and close the container after each use, preserving the freshness and structure of the mushrooms inside. Furthermore, each container features a sustainability fact and a curated mushroom recipe, which educates the customers about why to choose this product and how they can cook with it. Our marketing gola was to make mushrooms trendy and exciting among families and health-conscious adults.