Web Design, Editorial Layout, Sign Design, Photography

Description

​Journal Graphics, a commercial printing small business based in Portland Oregon with over 80 years of expertise in their filed and strong connection to their local community. The goal of this marketing re-design was to refresh the brands image creating a clean and modern look that still express the motion, precision, and art-form of print production.

The updated color palette represents the authority and thrust of the brand which its dark blue hue, as well as creativity and sophistication with the teal. The Arboria typeface adds a bold, technical look of a sans-serif font with a bit of added interest. To highlight the forward movement and energy of the print industry, the visual identity features curves and swirl patterns, which also allude to the spinning of the presses. Lastly, the new visual identity includes vibrant photographs of printed magazines, travel guides, and catalogs, which highlight the color, texture, paper quality and binding techniques, and demonstrate the intricate art-form of modern print.

The Journal Graphics brand refresh includes the website design and development, , conference banner, product photography, and a customer-facing brochure.