Pure Wellness for her is a hybrid clinic for women's pelvic floor heath, which focuses on both physical and mental components of pelvic floor care.  The clinic offers a variety of services, from physical therapy and physician examinations to mental health counseling, lactation consultations and even personal training, all to provide the mot comprehensive care to women with pelvic floor issues.

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This brand identity design is inspired by a real clinic that I used to attend as a patient. The floral elements of the logo, the color palette and visual elements are meant to convey safety, and intimate environment, and femininity. The circle motif throughout the branding represents holistic care, as well as women's hormonal and life cycle.