The San Luis Obispo Botanical Garden is a stunning oasis located on the Central Coast of California. It was first opened in 1997 with the help of local contributors and Cal Poly engineering students, and it has continued to expand over the past two decades. This 150-acre garden is situated in the heart of San Luis Obispo and is home to an incredible variety of nave plants and trees.
 
The "What's Growing On?" promotional campaign aims to revitalize the marketing strategy of the garden, and advertise it's various events and attractions to a wider audience in San Luis Obispo County and beyond. The project features photography and illustrations of the garden's natural habitat, and includes a poster, a three-fold brochure, merchandise items, and a series of Instagram posts.